The Financial Express: Behind the hype India’s ad industry needs to focus on creativity"The Media Partner Asia report on the global advertising scenario in 2006 paints a bright picture for India. At around 13%, the country is expected to post the third-largest growth in ad spends in the Asia Pacific region, after Indonesia’s 18% and China’s 17%. A clear indication that the Rs 12,500 crore advertising business is ready to follow in the footsteps of consumer product markets. Not surprising. India’s booming economy is a major driving force for companies. And where companies come, advertisers follow."
"The rush of international networks over the past few years and the quest for multiple alignments—UK’s WPP group owns five of the top 10 agencies in India, while No. 3, Interpublic, has a majority holding in three—is a signal that the world is fast discovering the Indian market. With a population of over one billion and a middle class (estimated at 300 million) larger than the US’ total population, the rewards are high."
"The rush of international networks over the past few years and the quest for multiple alignments—UK’s WPP group owns five of the top 10 agencies in India, while No. 3, Interpublic, has a majority holding in three—is a signal that the world is fast discovering the Indian market. With a population of over one billion and a middle class (estimated at 300 million) larger than the US’ total population, the rewards are high."
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