Sun Star: Ad spending rises in Asia, hits $66B"Chinese consumers buying more lifestyle products drove advertisement spending in key Asia-Pacific media markets up 14 percent to a record $66.6 billion dollars in the year to September 2005, an industry report said yesterday."
"The figures, for regional markets excluding Japan, showed corporate spending on television, newspaper and magazine advertisements in China totalled nearly $37 billion, up 21 percent and accounting for 56 percent of the regional market, Nielsen Media Research said."
"The figures, for regional markets excluding Japan, showed corporate spending on television, newspaper and magazine advertisements in China totalled nearly $37 billion, up 21 percent and accounting for 56 percent of the regional market, Nielsen Media Research said."
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