"Foreign ad agencies, particularly creative boutiques and specialists in areas such as direct marketing and real estate advertising, will find it easier to set up shop in mainland China starting this month. As new regulations in China's agreement with the World Trade Organization go into effect, foreign firms can open wholly-owned subsidiaries in China for the first time. Until now, they had to do joint ventures with local partners."
“The entry barriers will be practically nonexistent. The result will be a more diversified market with deeper pockets of specialized expertise,” said Tom Doctoroff, JWT’s Shanghai-based area director, Northeast Asia & CEO, China.
“The entry barriers will be practically nonexistent. The result will be a more diversified market with deeper pockets of specialized expertise,” said Tom Doctoroff, JWT’s Shanghai-based area director, Northeast Asia & CEO, China.
No comments:
Post a Comment