Wednesday, August 24, 2005

Asia/Regional brands vs. international


India Times:Asian consumers prefer regional goods

"Asian consumers prefer regional brands such as Japan's Sony against internationally famous names, a survey said Tuesday. Asian names filled nearly half of the top 20 slots in Media magazine's "Top 1,000 Brands in Asia", jostling with the likes of Nestle, Mercedes-Benz and McDonald's. Japan's Sony emerged as the favourite. Nokia and Panasonic rounded out the top three."
"Market research company Synovate conducted the survey, which revealed that Japanese and South Korean brands are seen as market leaders in the region. 'Many Asian brands are now world-class because they have to compete with products made in Europe or the US,' Steve Garton, Synovate's director of media research, said."

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