Agencyfacts/Business Standard: A fight to the finish
"With the Mumbai forays by Hindustan Times and Daily News & Analysis (DNA—promoted by the Dainik Bhaskar group and Zee), the city’s advertising industry happily anticipates the increased level of competition."
“' Media planners are generally thrilled as two strong publications have entered the Mumbai market almost together,' says Nayan Desai, head of print media buying at Lintas."
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