The Hindu: The Business of PR
"That selling editorial space officially is only the legitimisation of a practice in which clients pay PR firms to pay media to plant news is 'the highest form of balderdash'".
"Several years ago the stock market boom turned the focus on PR. Public issues were the order of the day (they were not called IPOs in those days). Several advertising agencies positioned themselves as specialist financial services agencies. Their forte was public relations. I believe this phase did a lot of harm not just to the small investor who got creamed after the markets crashed but also to the profession of public relations and commercial journalism."
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