Asia/News Media/ Differencies in Consumption

IndianTelevision.com: TV favourite choice of Asians amongst media for news (Synovate study)

"While TV remains the news media staple, one in ten Asians now access weblogs on a weekly basis for news and current affairs information according, to a study released by the market research company, Synovate."

"However, the taste of consumers differ from country to country. Indians prefer the lighter side of life with entertainment (61 per cent) their other preferred subjects are sport (56 per cent) and current affairs (55 per cent). While Thais love their politics (56 per cent) and Filipinos are most interested in financial news (38 per cent)."

"With regards to the emergence of personal online diaries known as 'weblogs', one in 10 respondents access weblog for news information. In India, however, weblog have yet not gained popularity amongst consumers. Synovate Media Research Asia Pacific director Steve Garton states that the survey provides a detailed look at consumers' preferences for news media and content and the way in which news connects people to the broader community."