China&India/The Leading Newspaper Markets

Newswatch.in: India second largest newspaper market

"India is the second largest newspaper market in the world, not surprisingly, behind China. About 78.8 million copies of newspapers sold in India daily, compared to 93.5 million in China, according to World Press Trends 2005, was released by the World Association of Newspapers (WAN) recently."

"According to the report, after China and India the largest newspaper markets are in Japan, with 70.4 million copies daily; the United States (US), with 55.6 million; and Germany, 22.1 million. Sales of newspapers increased in China, India and Japan in 2004, but declined in the US and Germany."

"It has been an extraordinarily positive 12 months for the global newspaper industry," said Timothy Balding, director-general WAN. "We have come to expect big circulation gains in developing countries, but it has been a very long time since we saw such a revival in so many mature markets. Newspapers are clearly undergoing a renaissance through new products, new formats, new titles, new editorial approaches, better distribution and better marketing."