Asia Media: Free dailies take a bite of broadsheets' ad pie
"The popularity of the city's three free dailies is affecting the advertising revenue of the more established Chinese-language newspapers, according to a new survey. The newspaper scene became more crowded this summer when Sing Tao News Corp's Headline Daily and property agency boss Shih Wing-ching's am730 hit the streets in July."
"Together with the Metro, which launched in April 2002, the three free tabloid newspapers are competing for readership and advertising revenue with broadsheets such as Oriental Press Group's Oriental Daily News and Next Media's Apple Daily."
"According to the survey conducted by research firm Synovate in the first three weeks of last month, Metro, Headline and am730, achieved significant market shares of 16 per cent, 18 per cent and 8 per cent, respectively.Headline's readership was 893,000 and Metro's was 820,000 - both have average circulations of about 400,000 copies.Am730's readership was 401,000 from a circulation of 260,000, the survey showed."
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