Wednesday, November 09, 2005
Asia/Internet Advertising Outlook
ClickZNews: ZenithOptimedia Raises Internet Forecast
"ZenithOptimedia upgraded its outlook for Internet advertising on a global scale, saying it now expects the medium to hold a 4.3 percent market share in 2005, as compared to the 4.1 percent share it predicted in July. The company also increased its total global ad spend forecast. The nations with the highest growth rates are the "BRIC" countries -- Brazil, Russia, India, and China. The group will drive 27 percent of world ad growth for the year."
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