IFRA: Beyond the Printed Word 2005 -conference moblogs
"Imee Alcantara, AVP corporate planning and business development of The Philippine Daily Inquirer, explains how her newspaper uses mobile phones to call people to action, to ask readers for their opinions, and to inform them about breaking news, such as the death of Pope John Paul II. "Wireless gives you the opportunity of having additional accessibilty to the readers, reinforces the relationship with them, and helps you reach new audiences," says Alcantara."
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