AdAgeChina: Foreigners tempted by 1+ billion viewers
”There’s a joke about a thief who was asked why he robs banks, and he replied, ‘Because that’s where the money is.’ We’re interested in Asia, especially China, because that’s where most of the world’s viewers are,” said Time Warner Chairman Richard Parsons during a recent visit to Asia."
"With 347 million households watching television for an average of three hours per day, according to CSM Media Research, international media owners and marketers are eager to tap the potential of that country’s TV industry. But with more than 2,000 channels on terrestrial and pay-TV platforms at city, provincial and national levels, it is a complex, challenging scenario."
"With 347 million households watching television for an average of three hours per day, according to CSM Media Research, international media owners and marketers are eager to tap the potential of that country’s TV industry. But with more than 2,000 channels on terrestrial and pay-TV platforms at city, provincial and national levels, it is a complex, challenging scenario."
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