Asia Times Online: Advertising revenue surges 20% in first half
"China's advertising revenue stood at 143.4 billion yuan (US$17.7 billion) in the first half of this year, up 20% year-on-year, according to latest data released by Nielsen Media Research. Of the total revenue, TV ads accounted for four-fifths. Ads for male consumer goods and overseas tourism saw fast growth."
"According to the data, the top three sectors for advertising expenses were medicines, cosmetics/bathroom articles, and retail and services. Their advertising expenses came to 30 billion yuan, 27.5 billion yuan and 21.5 billion yuan, respectively."
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