Wednesday, November 09, 2005

India/New Magazine

MediaWeek: Maxim to hit India

"Maxim will be the first international men's lifestyle title to debut in the country, ahead of rival FHM, as the titles seek new audiences. Media Transasia India picked up the exclusive licence agreement from Dennis and the launch is planned for November, with a Bollywood celeb rumoured to front the first issue."

"Maxim will launch with an initial print run of 80,000. Although the country's population nears 1.1 billion people, the market is still relatively small.The bestselling men's mag there, Man's World currently shifts between 12,000 and 15,000 copies."

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