IndianTelevision.com: BBC World's viewership figures in Asia reaching an all-time high : PAX 2005
"Result from the latest Pan-Asia-Pacific Cross-Media Survey (PAX) and Asian Media Brand Values study indicates that audience figures confirm the strength and relevance of international news channels and, particularly, of BBC World to the region's elite."
"In a statement issued by BBC World, PAX points out that BBC World's monthly audience has risen by 34 per cent year-on-year among affluent and influential viewers in Asia-Pacific. The new Asian Media Brand Values study, issued for the first time, sees respondents praising BBC World for the quality of its output and the trust they have in the channel."
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