Financial Times: Viacom acquires 70% of Chinese ad group
"Viacom, the US media conglomerate, has taken a 70 per cent stake in Magic Media, an outdoor advertising company in Beijing, as it seeks to tap into the fast-growing Chinese advertising market.The deal, which includes an option to acquire the remaining 30 per cent of Magic after five years, was struck by Viacom’s outdoor advertising division."
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