Tuesday, October 04, 2005

China/Television/New Rules on Correct Language


MediaChannel: You Say 'Lei Ho', We Say You're Fired, TV Hosts Told

"Mainland television and radio hosts have been banned from using Hong Kong and Taiwanese accents on air. Anybody breaking the rules could lose their job under new rules issued by the State Administration of Radio, Film and Television."

"The guidelines - - include standards and requirements covering the way a presenter may dress, style their hair, sound and participate in commercial activities."

"Don't use regional dialects or imitate Hong Kong and Taiwanese accents," the new rules say. "Except in situations of special need, radio and TV hosts across the mainland should use standard Putonghua in their programmes."

"Mixing "unnecessary" foreign language with Putonghua was also prohibited. The rules also require hosts to display "healthy and enterprising images" and to make sure their appearance and presentation is "in good taste and decorous"."

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