Tuesday, October 04, 2005

Thailand/Media Industry/Advertising



The Bangkok Post: Time for Reflection

"A shadow of gloom has been cast over the media industry which in recent years has enjoyed prosperity. Barriers to growth - the slowing economy, the prolonged impact of the Dec 26 tsunami, violence in the South and inflation caused by rising oil prices - have all created an uncertain outlook for the industry."

"As a result, some advertisers are taking a waitandsee attitude on their media spending budgets and are moving ahead with caution. Advertising is the main source of income in the media sector and was the key reason for industry growth in recent years. But media spending figures released by Nielsen Media Research Thailand show disappointing results in the first quarter of the year. "


"The company said advertising in the first quarter of 2005 grew 1.2% to 19.9 billion baht year on year. In the same quarter of 2004, ad spending had risen 23.4% to 16 billion baht."

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