Xinhua Online: Free weekend newspaper to be launched in HK
"Sing Tao News Corporation of Hong Kong announced here the launch of "Express Post", Hong Kong's only free weekend newspaper. An average of 300,000 copies of the paper will be distributed every Saturday morning at all Mass Transit Railway stations. This is the second free newspaper launched by Sing Tao who started to distribute "Headline Daily", their first trial, in July and a positive response has been received."
"Chairman of Sing Tao Charles Ho Tsu-Kwok said the market of free newspapers has tremendous potential and with "Express Post" Sing Tao can fully leverage on their competitive advantage of being the first and the only market player. According to information on the latest yearbook of the Hong Kong government, at year-end 2004, there were 21 Chinese-language dailies, 13 English-language dailies, 7 bilingual dailies and 5 in other languages in Hong Kong. There is another free newspaper Metro which was launched in 2002, with daily distribution of about 300,000 copies.
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